Código:
void __fastcall TForm1::ListView1CustomDrawSubItem(TCustomListView *Sender,
TListItem *Item, int SubItem, TCustomDrawState State,
bool &DefaultDraw)
{
if (SubItem == 1)
{ Sender->Canvas->Brush->Color = 0x669966; }
else if (SubItem == 2)
{ Sender->Canvas->Brush->Color = 0xffcc33; }
else if (SubItem == 3)
{ Sender->Canvas->Brush->Color = 0x0066ff; }
DefaultDraw = 1;
}